ELON AND THE GUINEA GUINS reveals how Tesla tested its unfinished autonomous driving technology on humans. It follows the victims, the whistleblowers, and the system dominated by innovation at all costs. It also offers insight into Elon Musk's political transformation from green technology visionary to Donald Trump's biggest supporter.
ELON AND THE GUINEA GUINS takes a look behind the scenes at one of the most influential technology companies of our time, expanding Elon Musk's image as a visionary innovator to include darker aspects. Through the testimonies of victims, their families, journalists, and former Tesla employees, the film paints a picture of a system in which autonomous driving technology, which gave the automaker a crucial competitive advantage, was brought to market before it was truly safe.
Leaked internal materials and whistleblower testimonies play a key role, revealing thousands of cases ranging from serious failures to fatal accidents. Overall, the film also provides insight into the corporate culture of the world's most innovative factory.
At the same time, it places Elon Musk’s story in a broader political context – from a symbol of green technological transformation to a polarizing figure entangled in traditional power structures. The result is not a critique of one company, but a broader reflection on what happens when public space is transformed into a testing laboratory for technological ambitions.
Its premiere was one of the main events of this year's IDFA festival in Amsterdam and has since been shown at dozens of festivals around the world.